Dagger Launches Paddle It Forward Program

Mar 21, 2009

From April 1, 2009 through August 31, 2009, Dagger (a Confluence Watersports brand) will roll out a brand new program designed to support local organizations, introduce more people to paddling and establish a platform for a long-term sustainability initiative. The program is called “Paddle It Forward.”"Paddle It Forward” is a simple concept in which everyone gives a little, and receives a lot. Donate your used hard-shell kayak or canoe to any 501(c)(3), outdoor or environmental educational organization and bring the proof of donation to a participating Confluence dealer. With this proof of donation, you will receive nearly 20-percent off the cost of a new kayak or canoe.

Participating local retailers will give an immediate 10-percent discount off the price of a new Wilderness Systems, Dagger, Perception or Wave Sport kayak, or a Mad River Canoe. A mail-in rebate to Confluence will garner an additional, manufacturer-sponsored, 10-percent discount off the net purchase price.

“‘This program engages the whole paddling community in supporting local charities and schools that may otherwise be seeing a dip in donations right now,” said Sue Rechner, CEO of Confluence Watersports. “It offers us a unique opportunity to support the re-use of boats and directly influence the growth of the sport at the local level. We’re very excited for the community-wide charitable potential; and we also believe consumers and our dealer partners will benefit. It is a winning proposition for everyone.”

Confluence has an unyielding commitment to encouraging a sustainable participation in all forms of paddling. “Paddle It Forward” can be a major proponent for this initiative, all while supporting the charitable efforts of local and regional not-for-profits.

To participate in the “Paddle It Forward” program, please contact your local Dagger specialty retailer.

View the growing list of retailers participating in the Paddle It Forward Program!